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When Two Giants Meet - Singapore National Day
(Limited Edition)

Conceptualised and executed a limited edition package design for the entire range of Tiger Beer which was launched for Singapore's National Day -which then was used to created all the key visuals and OOH for the whole NDP campaign. The limited edition products were sold at all Retail stores in Singapore for a period of over 2 months.

Concept: Tiger being the National beer of Singapore and the Merlion being the official mascot of Singapore, we re-imagine the meeting of these 2 iconic creatures, with an explosion of all things that represent Singapore to celebrate 2022's Singapore National Day.

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Credits

Senior Art Director/Designer: Janath Gamage

Illustrator: Erika Tay

Creative Director: Ivan Loos

Executive Creative Director: Joaquim Laurel

Asc. Creative Director (Copy): Rudy Zulkifli

Business Director: Angelina Tan

Account Director: Lins Khoo

Snr. Account Manager: Kinzah Iqbal

Snr. Account Manager: Vannessa Liu

Awards

One Show Asia - 1x Finalist (Pending results)

The Gong Awards - 2x Shortlist (Pending results)