When Two Giants Meet - Singapore National Day
Conceptualised and executed a limited edition package design for the entire range of Tiger Beer which was launched for Singapore's National Day -which then was used to created all the key visuals and OOH for the whole NDP campaign. The limited edition products were sold at all Retail stores in Singapore for a period of over 2 months.
Concept: Tiger being the National beer of Singapore and the Merlion being the official mascot of Singapore, we re-imagine the meeting of these 2 iconic creatures, with an explosion of all things that represent Singapore to celebrate 2022's Singapore National Day.
Senior Art Director/Designer: Janath Gamage
Illustrator: Erika Tay
Creative Director: Ivan Loos
Executive Creative Director: Joaquim Laurel
Asc. Creative Director (Copy): Rudy Zulkifli
Business Director: Angelina Tan
Account Director: Lins Khoo
Snr. Account Manager: Kinzah Iqbal
Snr. Account Manager: Vannessa Liu
One Show Asia - 1x Finalist (Pending results)
The Gong Awards - 2x Shortlist (Pending results)