For Valentine's Day, The Macallan decided to do a limited edition package design to gift KOL's.
It was an intricate design, showcasing the the Easter Elkie manor up in the hills of Scotland where the Macallan was first created. The illustrations consists of the key elements that make the whiskey itself- the barley fields, the manor, the state-of-the-art distillery and the Speyside river.
The KOL's were delivered these to their doorstep on the morning of Valentine's Day itself.
Creative Director: Caroline Colin
Art Director: Janath Gamage
3D Designer: Jiwon Rim
Account Director: Cynthia Pavee
Brand Manager: Amanda Teo