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Valentine's Day

Limited Edition

For Valentine's Day, The Macallan decided to do a limited edition package design to gift KOL's.

It was an intricate design, showcasing the the Easter Elkie manor up in the hills of Scotland where the Macallan was first created. The illustrations consists of the key elements that make the whiskey itself- the barley fields, the manor, the state-of-the-art distillery and the Speyside river.

The KOL's were delivered these to their doorstep on the morning of Valentine's Day itself.

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Credits

Creative Director: Caroline Colin

Art Director: Janath Gamage

3D Designer: Jiwon Rim

Account Director: Cynthia Pavee

Brand Manager: Amanda Teo