Petal Paint

On a routine family pilgrimage to the sacred Buddhist Ruwanwelisaya Temple, I stumbled upon a startling sight- just out of the temple-goers’ line of sight, a towering mound of fresh temple flowers lay discarded in the trash. Upon inquiring with a nearby temple employee, I discovered that it was a common practice to remove and dispose of fresh flowers from the altar often to make room for new offerings.

Convinced that these flowers could still have a purpose, after many days of research I stumbled upon the perfect solution. Through a process of extracting the pigments of colour from flowers, paint could be created -paint that could help restore the fading mural art of the very temples these flowers had been offered to. With the assistance of JAT Paints, we were able to bring this idea to life, with a range of organic paints made with the discarded flower offerings in the colours of the Buddha’s halo itself.

Credits:

Agency: Leo Burnett Sri Lanka/Toronto

Client: JAT Paints

Team:

Creative Director / Designer: Anthony Chelvanathan

Art Director / Designer: Janath Gamage

Creative Director (Art): Athula Kathriarachchi

Director Brand Management: Selonica Perumal

Creative Director (Copy): Anusha Wijeyaratne

Director of Production: Jude Benedict

Digital Retoucher: Dennis Russel

Planning Manager: Surani Perera

Senior Intern: Ravindu Wilegoda

Chief Executive Officer: Arosha Perera

Managing Director: Ranil De Silva

Awards & Recognition:

D&AD Impact 2018 - Wood Pencil

Epica Awards 2020 (Sri Lanka) - The Grandprix | 3x Gold |  1x Silver | 1x Bronze

Art Director's Club Global Awards 2019 - 1x Silver |  1x Bronze | 3x Merit

Adfest 2019 - 2x Gold (Innova Lotus & Lotus Roots) | 2x Bronze 

Cannes Lions 2019 - Shortlisted for PR

D&AD 2019 - Shortlisted for Product Design Category

Tambuli Asia-Pacific Awards 2019 - 6x Bronze

Communication Arts - 1x Advertising Photography

Epica Awards 2018 - 1x Silver | 1x Bronze

Ad Stars - 1x Bronze | 2x Crystal

Strategy Marketing Awards 2019 - 2x Gold

The Work by Campaign Brief Asia - 5x Features

Leo Burnett Worldwide Awards 2018 - White Pencil (HumanKind Award)

Leo Burnett Global Product Committee - 2x 8 Balls & a 7+ Rating (Paris & Shanghai)

Clio Awards - 2x Shortlists

Gerety Awards 2019 - 7x Shortlists

Contagious - 'World's Best Creative/Pioneering Campaigns'  & Campaign of the Week

AdAge - Top 5 Breakthrough Creative Ideas We're Excited About

Fast Company - Feature

In the process of transforming the flowers into paint, an unlike by-product of the process was mulch, which too could be given a new purpose- to create the paper for our print ads.