Petal Paint

On a routine family pilgrimage to the sacred Buddhist Ruwanwelisaya Temple, I stumbled upon a startling sight- just out of the temple-goers’ line of sight, a towering mound of fresh temple flowers lay discarded in the trash. Upon inquiring with a nearby temple employee, I discovered that it was a common practice to remove and dispose of fresh flowers from the altar often to make room for new offerings.

Convinced that these flowers could still have a purpose, after many days of research I stumbled upon the perfect solution. Through a process of extracting the pigments of colour from flowers, paint could be created -paint that could help restore the fading mural art of the very temples these flowers had been offered to. With the assistance of JAT Paints, we were able to bring this idea to life, with a range of organic paints made with the discarded flower offerings in the colours of the Buddha’s halo itself.

In the process of transforming the flowers into paint, an unlike by-product of the process was mulch, which too could be given a new purpose- to create the paper for our print ads.

Awards & Recognition:

 

D&AD Impact 2018 - Wood Pencil - Petal Paint

Cannes Lions 2019 - Shortlisted for PR - Petal Paint

D&AD 2019 - Shortlisted for Product Design Category - Petal Paint

Adfest 2019 - 2x Gold (Innova Lotus & Lotus Roots) - Petal Paint

                       - 2x Bronze (Brand Integration & Entertainment) - Petal Paint

Art Director's Club Global Awards 2019 - 1x Silver - Petal Paint

                                                                         - 1x Bronze - Petal Paint

                                                                         - 3x Merit - Petal Paint

Tambuli Asia-Pacific Awards 2019 - 6x Bronze - Petal Paint

Epica 2018 - Silver & Bronze -  Petal Paint

Strategy Marketing Awards 2019 - 2x Gold - Petal Paint

Leo Burnett Worldwide Awards 2018 - White Pencil (HumanKind Award) - Petal Paint 

Leo Burnett Global Product Committee - 2x 8 Balls & a 7+ Rating (Paris & Shanghai) - Petal Paint

Clio Awards - 2x Shortlists - Petal Paint

Effies 2018 - Bronze - Taco Bell Launch Campaign

Gerety Awards 2019 (Awards Judging in Progress) - 7x Shortlists - Petal Paint

The Work by Campaign Brief Asia (Awards Judging in Progress) - 5x Shortlists - Petal Paint

Fast Company - Featured

Contagious - 'World's Best Creative/Pioneering Campaigns'  & Campaign of the Week

AdAge - Top 5 Breakthrough Creative Ideas We're Excited About

Credits:

Agency: Leo Burnett Sri Lanka/Toronto

Client: JAT Paints

Team:

Creative Director / Designer: Anthony Chelvanathan

Art Director / Designer: Janath Gamage

Creative Director (Art): Athula Kathriarachchi

Director Brand Management: Selonica Perumal

Creative Director (Copy): Anusha Wijeyaratne

Director of Broadcast & Photography Production: Jude Benedict

Planning Manager: Surani Perera

Senior Intern: Ravindu Wilegoda

Chief Executive Officer: Arosha Perera

Managing Director: Ranil De Silva

© 2023 by Janath Gamage. Sri Lanka.