McDonald's Singapore
A collection of some of the Projects I got to do with McDonald's Singapore.
Hunger Hard at Work
A proactive print series highlighting how working late, going past meal times can have an effect of seeing certain meals, which are conveniently available to you through McDelivery, now available 24 hours.
Credits
Senior Art Director/Designer: Janath Gamage
Copywriter: Kriffith Fernando
Executive Creative Director: Sharim Gubbels
Photographer: Aleksander Marjanovic
Samurai & Ninja Burger
For the re-launch of McDonald's Singapore's iconic limited-time-only burgers; Samurai & Ninja Burgers, we took a very different take of personifying the burgers as 2 contrasting 'chibi' characters. Using the 2 characters, we launched the burgers in 2 phases with the Samurai launching first. Samurai character being the more boisterous and loud character while the Ninja was the more zen character who seemed to have everything under control. The nation fell in love with them. To the point we even went on to make merchandise like sticker sheets and gifs catering to the people's demand of wanting more of them, and thanks to this entire 360 campaign, the burgers broke its previous records in sales.
SAMURAI BURGER LAUNCH FILM
A few more of the communications from the 360-campaign:
Credits
Senior Art Director: Janath Gamage
Copywriter: Kriffith Fernando
Creative Director: Wei Cong Chong
Creative Director: Claudia Ribeiro
Executive Creative Director: Sharim Gubbels
Business Director: Xin Wei Lim
Account Director: Jodie Cheng-Bradshaw
Acct. Manager: Sherene Sim
Acct. Manager: Shalyn Pao
CNY AngBao (Red packet) - The Year of Rabbit
For the 2023 Chinese New Year - the year of the Rabbit, when we were briefed to come up with the design for the new year's AngBao (Red packet) -I realised what better way than to look at our very own iconic element, the golden arches themselves.
Using the silhouette of the golden arches we finessed the ears of the rabbit which went on to be the design pneumonic used for not just the red packets but even the CNY Prosperity campaign too.
Credits
Senior Art Director Design: Janath Gamage
Senior Copywriter: Dan Chia
Head of Art: Agnes Lee
Executive Creative Director: Sharim Gubbels
Acct. Manager: Shalyn Pao
Credits
Senior Art Director Design: Janath Gamage
Senior Copywriter: Dan Chia
Head of Art: Agnes Lee
Executive Creative Director: Sharim Gubbels
Acct. Manager: Shalyn Pao
A few of the Angbao designs from the series we created which came with every Prosperity meal combo for free.
