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Bowmore - Lunar New Year '23 (Limited Edition)
Conceptualised and executed a limited edition package design for the entire range of Tiger Beer which was launched for Singapore's National Day -which then was used to created all the key visuals and OOH for the whole NDP campaign. The limited edition products were sold at all Retail stores in Singapore for a period of over 2 months.
Concept: Tiger being the National beer of Singapore and the Merlion being the official mascot of Singapore, we re-imagine the meeting of these 2 iconic creatures, with an explosion of all things that represent Singapore to celebrate 2022's Singapore National Day.
A few of the Alternative KVs that ran in different specific markets including China & Canada.
Senior Art Director/Designer: Janath Gamage
Illustrator: Erika Tay
Copywriter: Kriffith Fernando
Executive Creative Director: Sharim Gubbels
Group Account Director: Adela Andrei
Snr. Account Manager: Syazwani Soenar
General Manager: Benoit Freyburger