MOUNT LAVINIA HOTEL
LEGENDS BY THE SEA
Mount Lavinia Hotel is one of the oldest and most prestigious hotels in Sri Lanka- unfortunately, they had failed to recognize their strengths and, in this confusion, lost their identity. Although still steeped in mystery and brimming with stories, Mount Lavinia hotel had forgotten their heritage, and so had the public. That’s why, the new Mount Lavinia Hotel brand would be centred around the stories that
once made it great- the ‘Legends by the Sea’.
The idea that Mount Lavinia Hotel was the home of great stories once, and is the perfect place to now start your own was expressed in the best possible way with a series of ads stylized like story books with descriptive passages to capture the audience’s attention.
Agency: Leo Burnett Sri Lanka
Client: Mount Lavinia Hotel Group
Designer/Art Director: Janath Gamage
Creative Director/Head of Copy: Anusha Wijeratne
Planner: Sarah Hassanally
Planning Manager: Surani Perera