Mount Lavinia Hotel is one of the oldest and most prestigious hotels in Sri Lanka- unfortunately, they had failed to recognize their strengths and, in this confusion, lost their identity. Although still steeped in mystery and brimming with stories, Mount Lavinia hotel had forgotten their heritage, and so had the public. That’s why, the new Mount Lavinia Hotel brand would be centred around the stories that

once made it great- the ‘Legends by the Sea’.

The idea that Mount Lavinia Hotel was the home of great stories once, and is the perfect place to now start your own was expressed in the best possible way with a series of ads stylized like story books with descriptive passages to capture the audience’s attention.

Credits:

Agency: Leo Burnett Sri Lanka

Client: Mount Lavinia Hotel Group

Team:

Designer/Art Director: Janath Gamage

Creative Director/Head of Copy: Anusha Wijeratne

Planner: Sarah Hassanally

Planning Manager: Surani Perera

© 2023 by Janath Gamage. Sri Lanka.